SEM is the procedure of using Paid Advertising to give your site higher ranking in Search Engine Result Pages resulting in greater visibility.In recent times especially after Covid people are now preferring searching for products & buying them online SEM has become a very important Digital Marketing tool for increasing a company's outreach.Nowadays practically most of the new traffic which visit a website has come to know of the website from a search on a search engine.Since customers make a search enquiry it reflects they are genuinely interested in your product or service whereas in Social Media Marketing they have across your ad while casually surfing.The chances of purchasing are much more in case of SEM as compared to Social Media Marketing.

Another big advantage of SEM is it generates instant results,it is the fastest way to bring Traffic to your website.35% of product searches start on Google & the average Google search lasts for only a minute.So its very important that your product or service appear on the top of a search engine page so a good SEM policy is the only way by which you can ensure that your product comes at the top of a  search engine page.

When a potential customer types a certain keyword SEM ensures that your product or service appears as a result of that search.SEM ensures that the potential customers see your content through search engine searches.The biggest advantage of SEM is that it grabs the attention of the potential customer at the perfect time thereby multiplying the chances of generating revenue manifold.Another big adavantage of SEM is that it is great for region based marketing,for instance through SEM you can ensure that whenever any potential customers nearby your area searches for the product or service you are offering your brand name will be shown to them thereby increasing your chances of generating revenue.

Another big advantage of SEM is that it is great for Mobile Marketing. With a large percentage of potential customers spending a large part of their daily time on their mobile SEM provides a great opportunity for sites to take advantage of mobile marketing while still generating Traffic across varied platforms.