The biggest advantage of Digital Marketing is that it is Personalized, Target Oriented & reaches an enormous amount of people instantly which was unthinkable before. With the help of Digital Marketing you can connect with your customers directly. Universities & Colleges have been using Digital Marketing to connect with potential students from long back. However the whole approach underwent a seachange after the advent of Social Media & Smartphones.

Students nowadays prefer Digital Media Marketing as compared to Traditional Method of Marketing. Especially post Covid Digital Advertising has become all the more important as people spend a lot of their time on Internet compared to earlier. They infact spend a large portion of their life on Facebook ,Twitter, Instagram, Youtube & other similar platforms to gather all information & communicate among themselves.

All the above factors is forcing all major Academic Institutions to be on social media as otherwise they will miss out on a large chunk of their Target Audience.

Today's youth not only communicate among themselves through Social Media but gather information about their favorite brands, reviews & other things that might be relevant to them. Therefore if you do not have a visible presence out on internet you will be left out in this competitive times.

Last but not the least people nowadays expect 24x7 service from Brands so being Digital is the only way to fulfill this.

Affiliate Marketing is referring a product or service by recommending it on blog, social media platform, podcast, or website. The Affiliate earns a commission each time a consumer purchases a product through the unique affiliate link which is comes along with their recommendation. Companies generally pay commission based on per sale & very rarely on clicks or impressions.

There are 3main types of Affiliate Marketing. They are as follows:-

unattached affiliate marketing

involved affiliate marketing

 related affiliate marketing

In order to be a good Affiliate Marketer you need to have the following qualities

• Knowledge In Website Design
• Problem Solving And Decision Making Skills
• Should Have A Technical Skill
• Creativity Skill
• Data Analytic Skill
• Should Have Communication Skill
• Leadership Skill
• Marketing And Sales Skills

Digital Analytics are the processes & technologies with which marketers assess the success & value of their Digital Marketing initiatives,identify tends & pattern over time and made data based decisions.

In the world of Digital Marketing,marketing analytics play a pivotal role as with the help of analytics only you can understand marketing impact,upcoming marketing trends,user behavior & what techniques to apply to drive more traffic ultimately resulting in more sales.

Digital Analytics is the process of collecting & analyzing product data from multiple digital sources to make business strategies.Marketing Analytics helps you to have more detailed information about your consumers,optimize your marketing objectives & get a heavy ROI.In the modern era Marketing Analytics has become all the more important because accurate data is very crucial now.Consumers have become very selective regarding which brands they want to engage with & which brands they want to ignore.If brands wants to really focus on target audience they must emphasis on personalized ads based on individual interests rather than generalized ads.Marketing Analytics will help the marketing teams to share the right ad at the right time on the right channel to maximize sales.

Marketing Analytics can help you in making decisions on everything like Ad Spent to product updates,Branding & more.Marketing analytics can help you in better understanding your consumers which in turn will help you in increasing your sales.Marketing Analytics will help you in planning your future campaigns too.

Through Email Marketing you can make your customers in your email list aware of new products, discounts & other services.It is also a Soft Selling method with which you can enlighten your consumers about the value of your brand & retain them within purchases.Email Marketing is  also a very effective way through which you can ensure that your brand name is always there in the minds of the current or potential consumers mind.

Mailchimp being the best Email Marketing Service through which you can tailormade your emails to get the best ROI in your marketing strategy.Email Marketing is a very useful marketing channel which along with being a direct form of marketing is also a form of Digital Marketing.Email Marketing can play a very important role in your marketing campaigns by Lead Generation, Brand awareness, Retaining current & potential customers.

The first Email was sent in 1971 by computer engineer by the name of Ray Tomlinson.The first Email being just a string of numbers & Letters.n 1978, a marketing manager at Digital Equipment Corp by the name of Gary Thuerk used this method of direct communication to send out the first commercial email to make people aware of a new product.

By the 1990s email had become a rage with Intenet being available to the masses.This changed interpersonal communication a lot making the marketers realize that this can be a very effective way to market their products & services.

Email Marketing has become a very effective channel for Digital Marketing as it caused the user to take some action as the email will sit in the inbox until it is read,deleted or archived.Email Marketing will also help you in buiding a relationship with your consumers.It will also help in fetching traffic to your blog,social media or wherever page you want them to visit.Through Email Marketing you can also select your target audience & send them personalized mails based on their specific requirements.

There are 3types of Email Marketing,they are as follows:-

• 1.Email Newsletters : It is basically a email sent to promote anew product or service with a personal touch added to it
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• 2.Acquisition Emails : it is a form of email marketing whose main motto is to increase consumer base,it is sent mainly to potential customers
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• 3.Retention Emails : it is sent to existing customers to encourage them to keep using your product or service.
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Content Marketing is a marketing plan used to allure ,engage & retain audience by creating & sharing interesting Articles,Videos,Podcasts,etc.Content Marketing creates Brand Awareness & keeps your business on top of customer's mind when he thinks of purchasing what you sell.

Content Marketing boosts trust among your customers by creating & sharing articles in certain ways. Content Marketing is a type of Inbound Marketing that allures consumers & builts loyalty which in turn results in Customer Retention. Content Marketing is creation & distribution of useful content like blogs, newsletters, white papers, social media posts, emails, videos,etc to current & potential consumers.When done in an effective way the content makes it clear that the customers are valued by the company.

These are the following types of content marketing:-

Blogs

Newsletters

Whitepapers

Social Media Posts

Emails

Videos

Appropriate use of Content Marketing establishes & nurtures relation with existing & potential consumers.Through efficient content marketing you can make your audience think of your brand as their partner who want their success & on whom they can depend on for suggestions & guidance.This ultimately will benefit your sales too.

Content Marketing has a successful track record till date,the advantages are as follows

Businesses with blogs receive 67% more leads than businesses without blogs

More tan 88% of people said they were convinced by branded videos to purchase a certain item or product.

The Benefits of Content Marketing are manifold, they are as follows:-

Increased Online Visibility

Generate more leads

Boost Loyalty

Improve Authority