The biggest advantage of Digital Marketing is that it is Personalized, Target Oriented & reaches an enormous amount of people instantly which was unthinkable before. With the help of Digital Marketing you can connect with your customers directly. Universities & Colleges have been using Digital Marketing to connect with potential students from long back. However the whole approach underwent a seachange after the advent of Social Media & Smartphones.

Students nowadays prefer Digital Media Marketing as compared to Traditional Method of Marketing. Especially post Covid Digital Advertising has become all the more important as people spend a lot of their time on Internet compared to earlier. They infact spend a large portion of their life on Facebook ,Twitter, Instagram, Youtube & other similar platforms to gather all information & communicate among themselves.

All the above factors is forcing all major Academic Institutions to be on social media as otherwise they will miss out on a large chunk of their Target Audience.

Today's youth not only communicate among themselves through Social Media but gather information about their favorite brands, reviews & other things that might be relevant to them. Therefore if you do not have a visible presence out on internet you will be left out in this competitive times.

Last but not the least people nowadays expect 24x7 service from Brands so being Digital is the only way to fulfill this.