The basic aim of any Social Networking site is to connect with people, but in today's times especially in during covid era Social Media has emerged as a major channel for building connection with different brands & companies. Social Media has now emerged as one of the major Digital Marketing channels to connect with potential customers, build your brand, increase sales & bring Traffic to your website.

Social Media has become a very important channel for Digital Marketing as it is a very cost effective channel.Moreover you can connect with a large population instantly through Social Media.You can also engage with a whole lot of people through Social Media & get genuine feedback about your product or services. Especially after Covid people are spending a large amount of time on Social Media in particular the youth who form the bulk of any product's Target audience.Over 91% of marketers have claimed that by spending a small amount of time on Social Media they have been able to rapidly increase their online visibility.If you just invest a little amount of money & time on Social Media the ROI is much higher as compared to other Digital Marketing channels.

Social Media is a wonderful channel for interacting & involving with potential customers.The more you interact with your customers the more are your chances of conversion.Moreover the more you interact with your customer the more trust they will have on your brand.Developing a loyal consumer base is one of the main objectives of any business.It is very important to develop & nurture a bond with your customers.Social Media acts as a platform where customers can directly interact with the brands.Through Social Media you can not only introduce your product but you can also use it for promotional campaigns.

Last but not the least the Data that is freely available on Social Media can help you a lot in crafting promotional campaigns & business strategies.Moreover Social Media Marketing acn very effective as you can select your Target Audience based on exact demographics.Social Media Advertising also plays a pivotal role in influensing purchase decisions.