Content Marketing is a marketing plan used to allure ,engage & retain audience by creating & sharing interesting Articles,Videos,Podcasts,etc.Content Marketing creates Brand Awareness & keeps your business on top of customer's mind when he thinks of purchasing what you sell.

Content Marketing boosts trust among your customers by creating & sharing articles in certain ways. Content Marketing is a type of Inbound Marketing that allures consumers & builts loyalty which in turn results in Customer Retention. Content Marketing is creation & distribution of useful content like blogs, newsletters, white papers, social media posts, emails, videos,etc to current & potential consumers.When done in an effective way the content makes it clear that the customers are valued by the company.

These are the following types of content marketing:-

Blogs

Newsletters

Whitepapers

Social Media Posts

Emails

Videos

Appropriate use of Content Marketing establishes & nurtures relation with existing & potential consumers.Through efficient content marketing you can make your audience think of your brand as their partner who want their success & on whom they can depend on for suggestions & guidance.This ultimately will benefit your sales too.

Content Marketing has a successful track record till date,the advantages are as follows

Businesses with blogs receive 67% more leads than businesses without blogs

More tan 88% of people said they were convinced by branded videos to purchase a certain item or product.

The Benefits of Content Marketing are manifold, they are as follows:-

Increased Online Visibility

Generate more leads

Boost Loyalty

Improve Authority