Through Email Marketing you can make your customers in your email list aware of new products, discounts & other services.It is also a Soft Selling method with which you can enlighten your consumers about the value of your brand & retain them within purchases.Email Marketing is  also a very effective way through which you can ensure that your brand name is always there in the minds of the current or potential consumers mind.

Mailchimp being the best Email Marketing Service through which you can tailormade your emails to get the best ROI in your marketing strategy.Email Marketing is a very useful marketing channel which along with being a direct form of marketing is also a form of Digital Marketing.Email Marketing can play a very important role in your marketing campaigns by Lead Generation, Brand awareness, Retaining current & potential customers.

The first Email was sent in 1971 by computer engineer by the name of Ray Tomlinson.The first Email being just a string of numbers & Letters.n 1978, a marketing manager at Digital Equipment Corp by the name of Gary Thuerk used this method of direct communication to send out the first commercial email to make people aware of a new product.

By the 1990s email had become a rage with Intenet being available to the masses.This changed interpersonal communication a lot making the marketers realize that this can be a very effective way to market their products & services.

Email Marketing has become a very effective channel for Digital Marketing as it caused the user to take some action as the email will sit in the inbox until it is read,deleted or archived.Email Marketing will also help you in buiding a relationship with your consumers.It will also help in fetching traffic to your blog,social media or wherever page you want them to visit.Through Email Marketing you can also select your target audience & send them personalized mails based on their specific requirements.

There are 3types of Email Marketing,they are as follows:-

• 1.Email Newsletters : It is basically a email sent to promote anew product or service with a personal touch added to it
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• 2.Acquisition Emails : it is a form of email marketing whose main motto is to increase consumer base,it is sent mainly to potential customers
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• 3.Retention Emails : it is sent to existing customers to encourage them to keep using your product or service.
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