SEO For Ecommerce Website

Importance of Digital Marketing for Academic Institutions

The biggest advantage of Digital Marketing is that it is Personalized, Target Oriented & reaches an enormous amount of people instantly which was unthinkable before. With the help of Digital Marketing you can connect with your customers directly. Universities & Colleges have been using Digital Marketing to connect with potential students from long back. However the whole approach underwent a seachange after the advent of Social Media & Smartphones.

Students nowadays prefer Digital Media Marketing as compared to Traditional Method of Marketing. Especially post Covid Digital Advertising has become all the more important as people spend a lot of their time on Internet compared to earlier. They infact spend a large portion of their life on Facebook ,Twitter, Instagram, Youtube & other similar platforms to gather all information & communicate among themselves.

All the above factors is forcing all major Academic Institutions to be on social media as otherwise they will miss out on a large chunk of their Target Audience.

Today's youth not only communicate among themselves through Social Media but gather information about their favorite brands, reviews & other things that might be relevant to them. Therefore if you do not have a visible presence out on internet you will be left out in this competitive times.

Last but not the least people nowadays expect 24x7 service from Brands so being Digital is the only way to fulfill this.

Relevance of Display Advertising in Digital Marketing

Relevance of Affiliate Marketing in Current Era

Affiliate Marketing is referring a product or service by recommending it on blog, social media platform, podcast, or website. The Affiliate earns a commission each time a consumer purchases a product through the unique affiliate link which is comes along with their recommendation. Companies generally pay commission based on per sale & very rarely on clicks or impressions.

There are 3main types of Affiliate Marketing. They are as follows:-

unattached affiliate marketing

involved affiliate marketing

 related affiliate marketing

In order to be a good Affiliate Marketer you need to have the following qualities

• Knowledge In Website Design
• Problem Solving And Decision Making Skills
• Should Have A Technical Skill
• Creativity Skill
• Data Analytic Skill
• Should Have Communication Skill
• Leadership Skill
• Marketing And Sales Skills

Importance of Marketing Analytics in Digital Marketing

Digital Analytics are the processes & technologies with which marketers assess the success & value of their Digital Marketing initiatives,identify tends & pattern over time and made data based decisions.

In the world of Digital Marketing,marketing analytics play a pivotal role as with the help of analytics only you can understand marketing impact,upcoming marketing trends,user behavior & what techniques to apply to drive more traffic ultimately resulting in more sales.

Digital Analytics is the process of collecting & analyzing product data from multiple digital sources to make business strategies.Marketing Analytics helps you to have more detailed information about your consumers,optimize your marketing objectives & get a heavy ROI.In the modern era Marketing Analytics has become all the more important because accurate data is very crucial now.Consumers have become very selective regarding which brands they want to engage with & which brands they want to ignore.If brands wants to really focus on target audience they must emphasis on personalized ads based on individual interests rather than generalized ads.Marketing Analytics will help the marketing teams to share the right ad at the right time on the right channel to maximize sales.

Marketing Analytics can help you in making decisions on everything like Ad Spent to product updates,Branding & more.Marketing analytics can help you in better understanding your consumers which in turn will help you in increasing your sales.Marketing Analytics will help you in planning your future campaigns too.

Relevance of Email Marketing

Through Email Marketing you can make your customers in your email list aware of new products, discounts & other services.It is also a Soft Selling method with which you can enlighten your consumers about the value of your brand & retain them within purchases.Email Marketing is  also a very effective way through which you can ensure that your brand name is always there in the minds of the current or potential consumers mind.

Mailchimp being the best Email Marketing Service through which you can tailormade your emails to get the best ROI in your marketing strategy.Email Marketing is a very useful marketing channel which along with being a direct form of marketing is also a form of Digital Marketing.Email Marketing can play a very important role in your marketing campaigns by Lead Generation, Brand awareness, Retaining current & potential customers.

The first Email was sent in 1971 by computer engineer by the name of Ray Tomlinson.The first Email being just a string of numbers & Letters.n 1978, a marketing manager at Digital Equipment Corp by the name of Gary Thuerk used this method of direct communication to send out the first commercial email to make people aware of a new product.

By the 1990s email had become a rage with Intenet being available to the masses.This changed interpersonal communication a lot making the marketers realize that this can be a very effective way to market their products & services.

Email Marketing has become a very effective channel for Digital Marketing as it caused the user to take some action as the email will sit in the inbox until it is read,deleted or archived.Email Marketing will also help you in buiding a relationship with your consumers.It will also help in fetching traffic to your blog,social media or wherever page you want them to visit.Through Email Marketing you can also select your target audience & send them personalized mails based on their specific requirements.

There are 3types of Email Marketing,they are as follows:-

• 1.Email Newsletters : It is basically a email sent to promote anew product or service with a personal touch added to it
• 
  
• 2.Acquisition Emails : it is a form of email marketing whose main motto is to increase consumer base,it is sent mainly to potential customers
• 
  
• 3.Retention Emails : it is sent to existing customers to encourage them to keep using your product or service.
• 
  

Effectiveness Of Content Marketing

Content Marketing is a marketing plan used to allure ,engage & retain audience by creating & sharing interesting Articles,Videos,Podcasts,etc.Content Marketing creates Brand Awareness & keeps your business on top of customer's mind when he thinks of purchasing what you sell.

Content Marketing boosts trust among your customers by creating & sharing articles in certain ways. Content Marketing is a type of Inbound Marketing that allures consumers & builts loyalty which in turn results in Customer Retention. Content Marketing is creation & distribution of useful content like blogs, newsletters, white papers, social media posts, emails, videos,etc to current & potential consumers.When done in an effective way the content makes it clear that the customers are valued by the company.

These are the following types of content marketing:-

Blogs

Newsletters

Whitepapers

Social Media Posts

Emails

Videos

Appropriate use of Content Marketing establishes & nurtures relation with existing & potential consumers.Through efficient content marketing you can make your audience think of your brand as their partner who want their success & on whom they can depend on for suggestions & guidance.This ultimately will benefit your sales too.

Content Marketing has a successful track record till date,the advantages are as follows

Businesses with blogs receive 67% more leads than businesses without blogs

More tan 88% of people said they were convinced by branded videos to purchase a certain item or product.

The Benefits of Content Marketing are manifold, they are as follows:-

Increased Online Visibility

Generate more leads

Boost Loyalty

Improve Authority

Relevance of Social Media as a Digital Marketing Channel

The basic aim of any Social Networking site is to connect with people, but in today's times especially in during covid era Social Media has emerged as a major channel for building connection with different brands & companies. Social Media has now emerged as one of the major Digital Marketing channels to connect with potential customers, build your brand, increase sales & bring Traffic to your website.

Social Media has become a very important channel for Digital Marketing as it is a very cost effective channel.Moreover you can connect with a large population instantly through Social Media.You can also engage with a whole lot of people through Social Media & get genuine feedback about your product or services. Especially after Covid people are spending a large amount of time on Social Media in particular the youth who form the bulk of any product's Target audience.Over 91% of marketers have claimed that by spending a small amount of time on Social Media they have been able to rapidly increase their online visibility.If you just invest a little amount of money & time on Social Media the ROI is much higher as compared to other Digital Marketing channels.

Social Media is a wonderful channel for interacting & involving with potential customers.The more you interact with your customers the more are your chances of conversion.Moreover the more you interact with your customer the more trust they will have on your brand.Developing a loyal consumer base is one of the main objectives of any business.It is very important to develop & nurture a bond with your customers.Social Media acts as a platform where customers can directly interact with the brands.Through Social Media you can not only introduce your product but you can also use it for promotional campaigns.

Last but not the least the Data that is freely available on Social Media can help you a lot in crafting promotional campaigns & business strategies.Moreover Social Media Marketing acn very effective as you can select your Target Audience based on exact demographics.Social Media Advertising also plays a pivotal role in influensing purchase decisions.

Relevance of Web Design in 2023

Web Design is the art of designing & arranging content on a website so that it can be accessed by the world.You require a certain amount of aesthetic & functional sense to design a website to decide its colour,Fonts & Graphics to be precise.In today's times having a website is almost mandatory if you want to have an online presence.Web Designing is an ever evolving process incorporating Mobile Apps & User Interface Design to satisfy the demands of both the Website owners & visitors.

Web Design is a synergic process that integrates knowledge & tools from related industries like Web Design Statistics,SEO Optimization & UX.

Some of the most common Software languages used by Web Developers are as follows:-

HTML or HyperText Markup Language is a coding language which is used to make the Front End of a website.

CSS or Cascading Style Sheets is a programming design language which includes all relevant information that is related to a webpage's display.

CMS or a Content Management System is a computer software language which manages the digital content of a website.

Before designing your own website you must keep the following points in mind like what is your budget,what are your technical requirements,what are your aesthetic expectations & last but not the least you want an Adaptive or Responsive design.

Benefits of SEM in 2023

SEM is the procedure of using Paid Advertising to give your site higher ranking in Search Engine Result Pages resulting in greater visibility.In recent times especially after Covid people are now preferring searching for products & buying them online SEM has become a very important Digital Marketing tool for increasing a company's outreach.Nowadays practically most of the new traffic which visit a website has come to know of the website from a search on a search engine.Since customers make a search enquiry it reflects they are genuinely interested in your product or service whereas in Social Media Marketing they have across your ad while casually surfing.The chances of purchasing are much more in case of SEM as compared to Social Media Marketing.

Another big advantage of SEM is it generates instant results,it is the fastest way to bring Traffic to your website.35% of product searches start on Google & the average Google search lasts for only a minute.So its very important that your product or service appear on the top of a search engine page so a good SEM policy is the only way by which you can ensure that your product comes at the top of a  search engine page.

When a potential customer types a certain keyword SEM ensures that your product or service appears as a result of that search.SEM ensures that the potential customers see your content through search engine searches.The biggest advantage of SEM is that it grabs the attention of the potential customer at the perfect time thereby multiplying the chances of generating revenue manifold.Another big adavantage of SEM is that it is great for region based marketing,for instance through SEM you can ensure that whenever any potential customers nearby your area searches for the product or service you are offering your brand name will be shown to them thereby increasing your chances of generating revenue.

Another big advantage of SEM is that it is great for Mobile Marketing. With a large percentage of potential customers spending a large part of their daily time on their mobile SEM provides a great opportunity for sites to take advantage of mobile marketing while still generating Traffic across varied platforms.

Importance of Social Media Marketing

Not only this, Social Media Marketing is  a very cost effective method of marketing as compared to Newspaper or Electronic media marketing. Now with almost 70% of the world population on Social Media businesses should not miss out on this opportunity to reach out to chunks of potential customers through Social Media.Using Social Media marketing should be the priority for business owners today as it is the most effective way to reach out to Target audience in today's age .In today's times especially after Covid people spend a large portion of their time on Social Media so you can build some great leads for your business by advertising through Social Media.

Through Social Media like Facebook, Instagram you can directly interact with your potential customers on a personal 1:1level.You can share your successes & failures story with your potential customers & inspire them. People tend to trust brands to which they can personally connect with. You can directly the feedback of your customers on Social Media. On Social Media you can share your story about how you build your brand how hard you tried to make your dream come true people will get inspired by your story & you will be able to build brand awareness also through this.This will make your brand more relevant & people tend to prefer brands whose realities they are aware of.

Social Media Marketing is a very cost effective method of marketing.The best part is you dont have to use any special tool you just have to create your own page & be consistent & post interesting & relevant content on it.By doing effective social media marketing you can increase your traffic on your profile on social media which will eventually lead them to your website.In today's times even if you have a small budget you can get great exposure for your business through these Social Media platforms.

Brands need to carefully & consistently create & nurture their brand image on Social Media so that their company comes first to potential customers mind when they think of any product or service.

Not only this with all companies now on Social Media you can be well informed about your competitors. You can be well aware of the strategies they are using to allure potential customers & incorporate them in your marketing campaigns. You can also get their customer feedbacks & take advantage of their shortcomings.

Social Media is a very powerful platform which if used effectively can reap great benefits for any Business in a very cost effective way.

Why is SEO essential for New Businesses in 2023

SEO for your business in 2023 is more than just a requirement its the most important consideration while planning marketing for your business.SEO plays a very important role in building your credibility among viewers. Now 90% of people especially after covid  people search online so in order to increase revenue for your business you must be online. People prefer to visit a business which has a higher ranking in Google search engines not only that people tend to trust it more also. Inorder to remain relevant in this digital era doing SEO is almost mandatory for your business. SEO is a very effective Digital marketing channel with its various tools like keyword research, content creation, traffic & site growth analysis which is bound to stay relevant for along time.

There are 3types of SEO,they are as follows:-

1. On Page SEO : Anything on your web pages like Blogs, product copy, web copy.

2. Off Page SEO : Anything which happens away from your website that helps with your SEO Strategy with Backlinks.

3. Technical SEO – Doing anything technical to improve Search Rankings like site indexing to help bot crawling.

Starting a business is a no easy task its an arduous task which requires a lot of foresightedness. One of the biggest obstacles for a startup or small business is alluring customers & retaining them. Established brands already have a ready loyal consumer base they even do SEO to retain them & attract new customers. In comparison the task of the new business owners is more uphill in the first place he has to make the customers aware of his brand & products because however good his products or services maybe if the customers are not aware of them its no use. Secondly he has to built the customers faith in his brand. Through SEO you have to build yourself as a reliable brand which can be possible only through ranking higher in search engine searches.

Another major hurdle for a new business owner is financial limitations so going for a expensive marketing campaign is the last think he will be thinking of so as compared to Radio, Television or newspapers SEO is a very cost effective marketing medium  for him. By doing SEO you can remarkably further your brand's visibility without increasing your financial burden.

Through SEO you can attract more traffic to your website which will ultimately culminate into more business opportunities for your brand which is the ultimate motive for any business.

Top 5 Benefits of SEO for your Business

These are some of the important questions which comes to any Entrepreneurs mind when he thinks of doing SEO for his business. But here i would like to say that SEO plays a significant role in not only  increasing visibility for your business but also in providing value to your target audience.

Here are the top ten benefits for doing SEO for your business....

1. SEO Increases Organic Discovery & High-Quality Website Traffic

Organic Visibility results in increased Traffic for your business which is a crucial benefit of SEO.SEO is extremely targeted & customer focused. A potential SEO policy will help in bringing Target audience through relevant search enquiries.

As the person who is searching is already looking for the product or service that you are offering, organic visibility will help in bringing target audience to your website without trying to allure or cajole your visitor.

2. SEO Offers Impressive ROI

Top 5 Advantages of Digital Marketing

Importance of Digital Marketing for businesses in 2023